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Fantastic article which covers more than the obvious - getting into how the relatively recent upsurge in gender segregation in marketing is not about "preserving natural tendencies" or any such bullshit- it's all, as I've said before, about programming folks to buy twice as much stuff.
http://www.independent.co.uk/voices/comment/genderspecific-books-demean-all-our-children-so-the-independent-on-sunday-will-no-longer-review-anything-marketed-to-exclude-either-sex-9194694.html
http://www.independent.co.uk/voices/comment/genderspecific-books-demean-all-our-children-so-the-independent-on-sunday-will-no-longer-review-anything-marketed-to-exclude-either-sex-9194694.html